This film poster that I have analysed is called “matrix”. This specific film is mainly aimed at a C2DE social demographic audience mainly males however females may also be interested in this genre. This film poster is satisfies the target audiences expectations as when they do look at this film they know exactly what the film may be about. This film may be aimed at a young working class target audience roughly aged between 16-24.

The colour scheme is mainly purple and blue, and various editing and lighting effects are used to signify predominance. A bright light has been shone on the main characters head to make them stand out from the background; however the main protagonist is sectioned directly in the middle of the film poster to indicate to the audience that he is the main character.

As you may have noticed each character is holding a weapon therefore the genre of the film may be obvious that it is and action film. The costume that is worn by the characters is very smart so they may be represented in the film as smart and noble people. The setting of the film poster is in an urban street or alley way? Which suggests to the audience that an action scene in the film may be located in an alley way.