Chainmail
The genre of this trailer is thriller in result of the different editing effects used e.g. echo on the sound, slow motion effects and flashbacks. This connotes danger and mystery which engages the audience’s attention a lot more. The narrative is non linear because of the flash backs and the cutting of scenes. Most of the story line revolves around disequilibrium events because of the continuous deaths of victims. This trailer also sends a message to teenagers the dangers of emailing and social networking.
Essex fairytale
The genre of this trailer is gangsters, gun crime and drugs. This trailer is also in black and white which connotes simplicity and it gives the trailer an “old school” looks with the music in the background. Very informal language which makes it appeals to the younger generation. It follows Todorov’s theory of a linear narrative; equilibrium, disequilibrium and a new equilibrium. This effective because it gives the trailer flow and engages the audience’s attention.
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